- To assist in the preservation of the natural beauty of Sedona and its surroundings by all practical means.
- To promote the orderly growth and development of this community.
- To encourage the construction or remodeling of buildings, as well as the utilization of colors in harmony with the character of this area and its natural environment.
- To encourage the preservation and planting of native trees and shrubbery by residential and commercial property owners, builders and developers.
- To encourage tasteful signs in recognition of the letter and spirit of local ordinances.
- To emphasize and demonstrate the attractiveness of a litter-free community.
- To maintain awareness of developing environmental problems, and to support city, county and federal efforts toward practical solutions.
- To provide recognition of those who have done an outstanding job in building design, sign treatment and landscaping, or have contributed to significant improvement in the physical appearance of this community in any other manner.
- To stimulate a spirit of civic pride among all residents, and to encourage their participation and support with regard to the activities and objectives of Keep Sedona Beautiful, Inc.
These objectives originally were stated in 1972, when the establishment of Keep Sedona Beautiful, Inc. was supported by more than twenty community organizations. With minor revision, these objectives still are valid today, but with even greater emphasis on environmental concerns within and beyond the Sedona city limits.